Credits:

Project Post 90 Li Ning

Client Li Ning

Creative agency Leo Burnett Shanghai

Executive creative director Gordon Hughes

Creative director Tao Lei

Art director Huang Haibo

Copywriter Flora Feng

Planner Richard Dale

Client servicing Angie Wong

Media agency Starcom Beijing

Media planner Connie Yang

Production company Off-Lo-Hi

Director Alfred Hau

Editing company Ping Pong

Exposure Television, print, outdoor, Online